Free Menu Audit with Strela
Strela Consulting Group reviews your menu against industry best practices and customer psychology to identify profits hidden in your menu. Guests read a menu quickly and make choices from layout, wording, and price presentation, so small changes to those elements often move the items a restaurant most wants to sell.
The audit is free and built around your own menu. It gives owners and operators a clear view of what the menu does well and where it leaves margin on the table.
What the Audit Covers
-
Menu Layout & Item Placement: Guests look at some parts of a menu before others. Strela reviews how categories are ordered, where high-margin items sit, and how the page leads the eye toward the dishes that carry the business.
-
Price Presentation: The way a price appears shapes how guests read it. Strela reviews price formats, rounding, and placement, and how items sit beside each other, so each price reads as fair and consistent.
-
Item Names & Descriptions: Wording affects what guests order. Strela reviews names and descriptions for clarity, appeal, and length, and flags items where better language could support a stronger order.
-
Profit Opportunities: The audit brings those findings together into a short list of changes ranked by likely effect, so the first adjustments go where they matter most.
How it Works
-
Submit your menu. Send a current menu as a PDF or photo with the short form below.
-
Strela reviews it. Your menu is reviewed against industry best practices and customer psychology.
-
See what is hidden. Strela shares the findings and recommended next steps.