Menu Pricing & Analytics
Pricing decisions are too often based on instinct rather than data. Strela applies menu engineering and sales analysis to identify precisely where margin is being gained or lost. Those findings translate directly into pricing and menu decisions grounded in the operation's actual performance, not industry benchmarks. The result is pricing built to drive revenue and maximize profitability, without losing the traffic that keeps the business running.
Our Pricing Services
Customer & Market Insights
Strela analyzes visit patterns, daypart trends, and local market data to reveal how the business is actually performing, not just what the numbers suggest.
Competitor Price Benchmarking
Strela tracks competitor pricing across comparable items and surfaces gaps automatically,
showing exactly where the operation is under- or over-priced.
Customer Price Sensitivity Analysis
Strela analyzes transactional data to identify which menu items can support a price increase
without hurting customer demand.
Traffic & Growth
Analytics
Strela uncovers profitable opportunities hidden in the menu; underpriced items, overlooked
bestsellers, and combinations that can drive more traffic and sales.
Our Approach
Every operation is different, so the approach has to be too. Strela starts by understanding how the business actually runs, not how it's supposed to run on paper, then builds a plan around the systems, staff, and goals already in place. No generic playbooks, no one-size-fits-all fixes. Just a clear plan built for the operation in front of us.